{"title":"Iles Formula","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA breath of fresh air in an over-saturated haircare market, Iles Formula is where Minimalism meets Maximum Performance.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA collection of clinically tested, proprietary formulas that address hair repair, breakage and hair loss, in addition to phenomenally nurturing all hair types.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eA niche, family-owned collection formulated by internationally acclaimed celebrity hairstylist Wendy Iles and driven by the phenomenal reviews which are testimony to the benchmark performance of the formulas.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"iles-formula-shampoo-haute-performance-200ml-6-76-fl-oz","title":"Iles Formula Shampoo Haute Performance","description":"\u003cp\u003eStep 1:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eCleanse\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe Iles Formula Shampoo delivers\u003c\/span\u003e\u003cspan\u003e \u003cstrong\u003evisible bounce and luster from the first use, leaving all hair types soft and unforgettably manageable.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eAward Winning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eCalms sensitive scalps, psoriasis, eczema, dermatitis, babies cradle cap.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eClinically proven to stop hair breakage up to 89% from first use. (Softens brittle hair.)\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eColor-safe\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNon-negotiable on extension hair\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eSuitable for all ages \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBest used as part of the 3-Step Ritual: Cleanse + Repair + Protect =\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":51757781516584,"sku":null,"price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/files\/Shampoo200ml_c9cc591d-e219-43b7-8a2e-aa62554145a5_1.webp?v=1777674824"},{"product_id":"iles-formula-hard-water-shampoo-200ml-6-76-fl-oz","title":"Iles Formula Hard Water Shampoo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cstrong\u003eCleanse\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003efor Hard Water Areas\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOur Hard Water Shampoo is based off of the Iles Formula Shampoo formulation, \u003cstrong\u003edosed accordingly for hard water areas.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike clarifying or chelating shampoos, it gently cleanses without aggressively stripping the hair, ensuring your hair remains protected, healthy, and lustrous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eSuitable for all ages and hair types.\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":51757782466856,"sku":null,"price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/files\/HardWaterShampoo200ml.webp?v=1777674662"},{"product_id":"iles-formula-conditioner-haute-performance-200ml-6-76-fl-oz","title":"Iles Formula Conditioner Haute Performance","description":"\u003cp\u003eStep 2:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eInstant Repair\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eSpectacular hair transformation with immediate results across all hair types. The more compromised the hair, the more phenomenal are the results.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMulti award winning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eClinically proven when used alongside the\u003cspan\u003e Iles Formula Shampoo to\u003c\/span\u003e stop hair breakage up to 89% on the first use (softens brittle hair).\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNo residue = no weight\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eIdeal for coloured and chemically treated hair\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNon-negotiable for hair extensions \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eBest used as part of the 3-Step Ritual: Cleanse + Repair + Protect\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":51757783187752,"sku":null,"price":52.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/files\/Conditioner200ml.webp?v=1777674564"},{"product_id":"iles-formula-hair-mask-haute-performance-180ml-6-09-fl-oz","title":"Iles Formula Hair Mask Haute Performance","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eNourish + Strengthen\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThe most sumptuous cocktail for the hair and scalp \u003cb id=\"docs-internal-guid-24b18ec0-7fff-61f7-3e1f-29d2e060786b\"\u003edelivering pure hydration and extra suppleness to your hair, leaving it luxuriously soft and manageable.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eNo excess weight\u003c\/span\u003e\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eVitamin infused so apply liberally to the scalp too\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eColor-safe\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eFor All Hair Types: Thin fine hair use once a month, highly textured coarse hair  can be used every week.\u003cspan\u003e \u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFor premium results use between the Iles Formula Shampoo and  Iles Formula Conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":51757783482664,"sku":null,"price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/files\/HairMask_f67e17e3-6dd2-46af-9922-ae646842428a.webp?v=1777674514"},{"product_id":"iles-formula-finishing-serum-haute-performance-200ml-6-76-fl-oz","title":"Iles Formula Finishing Serum Haute Performance","description":"\u003cp dir=\"ltr\"\u003eStep 3:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eProtect\u003c\/strong\u003e  \u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eProtection against Heated Tools + UV assault + Color Fade + Humidity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cspan\u003eAward Winning \u003c\/span\u003e\u003cspan\u003e\u003cstrong\u003eCult\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003eformula \u003c\/span\u003e\u003cstrong\u003ehas the power when heat activated  to instantly transform dull and lifeless hair to lustrous, sumptuous unforgettable silk texture.\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eA favourite on red carpets and in studio work. Unlike traditional styling products this formula retains its memory without stiffness and re-adapts to your every command, day after day. The result is spun silk lustrous,\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003esuppleness without weighing the hair down.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eBuilds volume into thin fine hair + calms down thick, coarse hair \u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eBest when blow dried into wet hair, then used daily on dry hair to maintain protection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp dir=\"ltr\"\u003e\u003cb id=\"docs-internal-guid-fc5af4d3-7fff-a940-5580-d7c8b37c7e0d\"\u003e\u003cspan\u003eBest used as part of the 3-Step Ritual: Cleanse + Repair + Protect\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":51757783810344,"sku":null,"price":54.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/files\/FinishingSerum200ml.webp?v=1777674458"},{"product_id":"iles-formula-rinseless-root-refresh-34ml-1-15-fl-oz","title":"Iles Formula Rinseless Root Refresh","description":"\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003eA Botanical, Rinse-Free Alternative to Dry Shampoo\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\u003cspan\u003eMulti Award winning\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbsorbs excess sebum a\u003cspan\u003end  sweat \u003c\/span\u003e\u003cspan\u003ewhile balancing a healthy scalp microbiome\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003edelivering \u003c\/span\u003e\u003cspan\u003egorgeous root volume and a luxurious, soft freshness to the hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eExtend the time between shampoos with this botanical, rinse-free root cleanse to freshen the scalp + hair.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eExcellent to use as a styling product to pump volume into the roots.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eExcellent to freshen up a flattened crown after a nights sleep.\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003eNo residue can be a seen across all hair colors \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":51757786726696,"sku":null,"price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/files\/Rinseless_root_refresh_with_awards.webp?v=1777673764"},{"product_id":"iles-formula-signature-collection","title":"Iles Formula Signature Collection","description":"\u003cp\u003eThe 3-Step Ritual: \u003cstrong\u003eCleanse + Repair + Protect\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eInstantly transforms dry, dull, lifeless hair into sumptuous, lustrous, unforgettable texture.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eClinically proven to stop and prevent hair breakage up to 89% on first use.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eExcellent on virgin hair, phenomenal on problematic hair.\u003c\/p\u003e","brand":"Iles Formula","offers":[{"title":"Default Title","offer_id":51781326668072,"sku":null,"price":148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/files\/PDPProductImagesSignatureCollection_1.webp?v=1777675767"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3460\/1768\/collections\/threestep.webp?v=1778014848","url":"https:\/\/ellesociety.myshopify.com\/collections\/iles-formula.oembed","provider":"Elle Society","version":"1.0","type":"link"}